Upon relocating to Brazil, the Lebanese immigrant Michel Melhem Sabbagh brought with him the hope of achieving prosperity in an unfamiliar land. Upon arriving in the city of Blumenau, located in the state of Santa Catarina, he planted a seed that would lead to a remarkable success story: the Cristina Group.
The choice of name for the small enterprise, founded in 1970 under the title "Malharia Cristina," was a tribute to his second daughter, who was born at that time. To honor his roots, Michel adopted the image of the Cedar of Lebanon as the company’s symbol, a millennia-old tree representing his heritage, values, and customs. The company grew by providing quality clothing for both children and adults. Over time, through a robust Private Label initiative, it established itself as one of the leading textile companies in Brazil.
Currently Cristina Group strengthens its presence in the baby and children's segments, focusing exclusively on this market selling quality products through its own brands to over 30 countries across Latin America, Europe, Africa, Middle East, North America and Asia.
The company is established and begins producing knitted pieces and manufacturing its own clothing under the brand Malhas Cristina.
Production begins in circular knitwear, catering to Private Label clients, while continuing to produce under its own brand, Malhas Cristina.
This period marks the company’s entry into the adult retail market with the brands The Philippines and Up Girl.
Cristina Malhas halts Private Label production and shifts its focus to retailing only its own collections.
Under the new commercial name “Cristina Fashion Brands” the company focus the products development in the kids and teens segments
In celebration of its legacy, the Cristina Group reintroduces green into its identity, complementing it with various shades of blue that symbolize its commitment to innovation and a forward-thinking management approach.
Our mission is to offer high-quality fashion solutions, committed to the excellence of our products and services, maintaining a responsible and ethical conduct in all our operations, respecting employees, partners and the environment, combining ethics, excellence and profitability.
To be a reference in the textile segment with differentiated products, with quality and beauty, through an effective management model and the commitment to the success of our employees and partners.
Ethics, excellence, effective management, innovation, profitability, respect for the environment and valuing human beings.
Over 5000 stores
10 own stores called “Up Kids”
Over 30 countries worldwide
Over 5000 stores
10 own stores called “Up Kids”
Over 30 countries worldwide
