Upon relocating to Brazil, the Lebanese immigrant Michel Melhem Sabbagh brought with him the hope of achieving prosperity in an unfamiliar land. Upon arriving in the city of Blumenau, located in the state of Santa Catarina, he planted a seed that would lead to a remarkable success story: the Cristina Group.
The choice of name for the small enterprise, founded in 1970 under the title "Malharia Cristina," was a tribute to his second daughter, who was born at that time. To honor his roots, Michel adopted the image of the Cedar of Lebanon as the company’s symbol, a millennia-old tree representing his heritage, values, and customs. The company grew by providing quality clothing for both children and adults. Over time, through a robust Private Label initiative, it established itself as one of the leading textile companies in Brazil.
Currently Cristina Group strengthens its presence in the baby and children's segments, focusing exclusively on this market selling quality products through its own brands to over 30 countries across Latin America, Europe, Africa, Middle East, North America and Asia.
The company is founded and begins producing knitted garments and manufacturing its own clothing under the brand Malhas Cristina.
Production of circular knitwear begins, along with service to Private Label clients, while continuing to produce under its own brand, Malhas Cristina.
This is the period in which the company begins its entry into the adult retail market with the brands The Philippines and Up Girl.
Cristina Malhas is discontinuing private label production and will now only sell its own collections to retailers.
The brand changes to Cristina Fashion Brands and begins producing pieces focused 100% on the children's and youth segment.
In celebration of its 50th anniversary, the Cristina Group undertook a significant rebranding of its visual identity, modernizing the brand and reinforcing its connection to innovation, without losing sight of its history and future-oriented management.
The Cristina Group consolidates a new movement by adding the brand Três e Já to its children's portfolio, with 100% original DNA, focusing on design, Brazilian identity, and high technology, differentiating itself through attitude and strong emotional connection.
The passing of Mr. Michel Melhem Sabbagh, founder of the company.
The company's 55th anniversary and the start of construction of the new factory building.
Our mission is to offer high-quality fashion solutions, committed to the excellence of our products and services, maintaining a responsible and ethical conduct in all our operations, respecting employees, partners and the environment, combining ethics, excellence and profitability.
To be a reference in the textile segment with differentiated products, with quality and beauty, through an effective management model and the commitment to the success of our employees and partners.
Ethics, excellence, effective management, innovation, profitability, respect for the environment and valuing human beings.
Over 5000 stores
10 own stores called “Up Kids”
Over 30 countries worldwide
Over 5000 stores
10 own stores called “Up Kids”
Over 30 countries worldwide
