Upon relocating to Brazil, Lebanese immigrant Michel Melhem Sabbagh brought with him the hope of achieving prosperity in an unfamiliar land. Upon arriving in the city of Blumenau, located in Santa Catarina, he planted a seed that would lead to a remarkable success story: the Cristina Group.
The choice of name for the small enterprise, founded in 1970 under the title "Malharia Cristina," was a tribute to his second daughter, who was born at that time. To honor his roots, Michel adopted the image of the Cedar of Lebanon as the company’s symbol, a millennia-old tree representing his heritage, values, and customs. The company grew by providing quality clothing for both children and adults. Over time, through a robust Private Label initiative, it established itself as one of the leading textile companies in the country.
Today, the Cristina Group strengthens its presence in the baby and children's segments, focusing exclusively on this market. It distributes its proprietary brands throughout Brazil and to several countries across Europe, the Middle East, Africa, North America, Central America, and Latin America.
The company is established, marking the beginning of production in knitwear and the in-house manufacturing under the brand Malhas Cristina.
Production begins in circular knitwear, catering to Private Label clients, while continuing to produce under its own brand, Malhas Cristina.
This period marks the company’s entry into the adult retail market with the brands The Philippines and Up Girl.
Cristina Malhas halts Private Label production and shifts its focus to retailing only its own collections.
The brand is rebranded as Cristina Fashion Brands and begins producing items exclusively for the children's and teenagers' segments.
In celebration of its legacy, the Cristina Group reintroduces green into its identity, complementing it with various shades of blue that symbolize its commitment to innovation and a forward-thinking management approach.
5,000 partners
10 Up Kids stores
Vestis
30 countries
5,000 partners
10 Up Kids stores
Vestis
30 countries
